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elena — pérez
Etnia Barcelona started out as the first glasses brand that introduced color into the frames. Years later, the brand launched: BeAnartist Series 3, a new campaign based on the mix of art and freedom of expression transformed into color to celebrate its artsy origins. The campaign celebrated Anartists: unapologetic creative minds. To flood the streets with the Anartist spirit, we asked six renowned artists of the national scene to intervene the campaign graphic that we subsequently exhibited in the streets of Madrid and Barcelona, a full circle art expression. In addition, we took care of the campaign video and the decoration for the launch event. The campaign ended with a series of talks by the artists involved in the project at Etnia Barcelona’s flagship store.