elena--perez

Reebok Classic launched: #HiddenClassic, a campaign in collaboration with visual artist Felipe Pantone. We developed a social strategy, brand event and street marketing action for the campaign.

The brand event celebrated the campaign launch in Madrid with the #AlwaysClassic party. A creative gathering that featured Pantone doing a live-painting of his famous PANT and the dj set perfomances of PUTOCHINOMARICÓN and JAZZZ Collective.