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Reebok Classic launched: #HiddenClassic, a campaign in collaboration with visual artist Felipe Pantone. We developed a social strategy, brand event and street marketing action for the campaign.
The brand event celebrated the campaign launch in Madrid with the #AlwaysClassic party. A creative gathering that featured Pantone doing a live-painting of his famous PANT and the dj set perfomances of PUTOCHINOMARICÓN and JAZZZ Collective.